EMPLOYEE ENGAGEMENT
How Corporations Can Build Employee Activation Programs
Your workforce wants to succeed at their work while building a better future. Empower your employees to act as brand advocates and give them the opportunity to increase their skills in sustainability, voice their growing expertise and build a brighter future. In return, your employees will drive visibility and trust in your brand.
Employee Advocacy: Employees take steps to promote the company.
Employee Engagement: The degree of involvement employees have in their work and the organization. For sustainability, engaged employees will participate in sustainable practices, green initiatives, and contribute to company established sustainability goals.
Employee Activation: Empowers employees to take ownership of sustainability and drive sustainability initiatives inside and outside an organization. Foster a mindset where employees critically think about sustainability opportunities and use their skills and passion to contribute to sustainability goals. Your employees become active participants in driving change instead of passive observers.
Employee activation is a formal program that motivates employees to organically create and share sustainability topics. Invite employees into the heart of the brand instead of trying to motivate employees to advocate for something outside of them. It is the future of corporate marketing. It allows organic growth of your company’s brand while inspiring employees to pursue their passions inside and outside of work.
Benefits of Employee Activation in Sustainability
Employee activation drives change within a company:
Long Term Mindset - Employee activation is not a one-time session. Build a program that incorporates ongoing improvements with a focus on the long term.
Higher Commitment - Activation allows employees to be genuinely committed to sustainability going beyond superficial engagement. They are more likely to be personally committed to the cause and its success.
Stronger Culture - Integration of employee sustainability activation into company day-to-day operations, initiatives and goals incorporates sustainability into the company’s DNA allowing employees to become able to fit their work goals and morality into the workplace.
Better Solutions - Activation empowers employees to bring their unique perspectives, skills and knowledge from different areas of the company to solve ongoing sustainability issues.
Company and Employee Success
For a successful employee activation program, you want to build a two-way street. Employees spur the company’s sustainability goals and, in return, employees spur their own skills and knowledge in sustainability while carrying out their own sustainability initiatives. Establish a culture that allows employees to launch their own version of a star career with sustainability at its core.
Cultivating Employee Activation in the workplace: A free guide for Sustainability professionals
Building an employee activation program is an ongoing process that has substantial benefits to the company, employees and sustainability. It requires that you gather and respond to stakeholder feedback and make sure there is two-way communication.
To help you cultivate an employee activation program, we put together a FREE guide with effective strategies and industry best practices for sustainability professionals. The guide will teach you the following:
How to lead the development of the employee activation program.
How to establish youself as a dependable expert; and
How to enhance your communication, feedback techniques and visibility.
Download our FREE Guide to Employee Engagement in the Workplace to get started!
Key Takeaways
Insights to Address
Go beyond employee engagement by building an employee activation program.
An employee activation program enhances culture and employee commitment. It also spurs innovative solutions to sustainability goals by giving employees ownership of sustainability initiatives.
Envirolly assists companies with setting up an employee activation program that works for them and their employees. Contact us today!
About Envirolly
Envirolly is a high growth sustainability research and advisory company, proudly serving sustainability professionals.
We produce unbiased and highly relevant research to help chief sustainability officers and sustainability leaders make strategic, timely, and well-informed decisions. We partner closely with sustainability teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organisation.